When you see a red target on the side of a building or an apple emblazoned on the back of a smartphone, what are the first things that come to mind? Odds are you will quickly associate these icons with Target and Apple. But why does the brain make that instant connection? Is it the signature red that Target splashes across its stores? Would the Apple icon be as recognizable without the bite taken out of it or the leaf angled to the right? These are only some of the variables that designers keep in mind when creating a logo and establishing a brand.
Recently, we touched on the importance of consistency in relation to branding. Now, let’s zero in on one of, if not the, most important elements of branding: the logo.
What are the components of a good logo? Is it the vibrant colors you selected or is it choosing between serif and sans serif fonts? These elements are important to a well-designed logo, but let’s take an even closer look at five fundamentals of a successful logo that is relevant, simple, versatile, unique, and timeless.
Every component does not need to be checked off in order to create a great logo. As long as you and your designer address these components together, you can be sure to end up with a beautiful logo that achieves your business goals.
Written by Michael Dea, Designer at ViziSites
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