SSL Certificates & Site Security: Why You Should Care

What is all this about SSL?

If you’ve made it to our website, and our blog, you probably already know that internet marketing is a constantly evolving industry. As the internet becomes a more integral part of sales and marketing, more and more changes come as well. One of the biggest changes came when Google practically made SSL a requirement for websites. How?

In 2016, Google announced that Chrome would begin to mark websites that were on http:// as “Not Secure” – not only that, but eventually this “Not Secure” message will be red and have a hazard icon when users hit that page. (Which sounds like a great way to scare users away from your website if it’s not secure… and you don’t want that!)

This is yet another addition to the growing list of reasons why HTTPS is becoming an integral part of website set up. Back in 2014, Google also announced that whether or not a site has HTTPS would be included in their search ranking algorithms – therefore affecting your organic search ranking.

We happen to think that those two reasons are good enough to make sure everyone is on HTTPS. Hmm, maybe that’s why Google is pushing for #HTTPSEverywhere.

So, what did we do?

As part of our already exceptional product, ViziSites includes an SSL certificate for all of our websites. If you have not yet adopted HTTPS for your domain, this could be a very positive change for you. Site visitors & search engines will see that your website is secure, therefore bringing more consistent traffic to your website (that’s potential business!).

Web users are becoming more and more educated as information is more readily available to them than ever before. Many users will not pay for a product or submit any other personal information (such as a phone number, email address, or more) on a website they know is not secure. Don’t let an insecure website get in the way of your lead generation!

Want to know more?

If you would like more information on what an SSL certificate is, or how Google’s standards are changing, check out this article on Why HTTPS Matters.

Still curious? Please feel free to call or write, our internet consultants would be happy to tell you more.

Written by Cassandra Parsons, Director of Client Experience
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